Flexographic printing is everywhere and has been for decades. You can see examples of it on candy wrappers, candy bags, snack bags, labels, cereal boxes, plastic shampoo bottles, peel-able double-sided medication labels, in your notebooks, legal pads, and desk calendars, and on your seasonal roll of printed paper towels.
Almost everything printed today can be produced flexographically.
It might seem like magic, but the steps to flexo printing are best explained as a carefully choreographed science, yielding a final printed product that is both beautiful and functional.
Producing these products generally takes 3 steps:
The first step in flexographic printing is designing your artwork. Creating a design that fits the specifications needed to produce the final desired print can be challenging. Failure to thoroughly proof your artwork can result in costly mistakes.
Image carriers cannot be changed once they are produced.
When mounted to a printing cylinder, image carriers can stretch and distort your image. You can learn how to calculate and compensate for the distortion -- or opt for In-The-Round, continuous print image carriers that are distortion-free.
The rolling design of the flexographic printing press allows for continuous substrate materials (in roll form) to be fed through the machine.
This flexography feature allows for the continuous printing process that can achieve high speeds, maintain accuracy, and efficiently produce large print runs.
Making sure all of these steps run smoothly and defect-free comes down to investing in the proper materials, and partnering with an image carrier manufacturer who can optimize your printing process is a necessary first step.
Image carrier production has evolved beyond a simple flexible printing plate and can offer advanced solutions such as ITR engraving and seamless printing.
If you're just getting started considering flexography, check out our guide below to learn more about all of your commercial printing options:
Editor's Note: This blog was originally published on April 10, 2019 and was updated in January 2023 to reflect updated insight.