Corrugated packaging and printing have come a long way in recent years. Although durable during shipping, corrugated substrates are spongy and can be easily crushed during an indelicate printing process.
As a result, businesses once had to settle...
With the advances in brand competition, packaging now more than ever plays a big role in promoting your brand. It brings your brand to life.
Yes, product packaging is meant to protect the product, but it does so much more than that. Today, good packaging serves as a marketing tool, helping certain products stand out on the store shelf and attract customers.
Before the adaptation of flexographic printing for commercial packaging use, printing on corrugated substrates was highly troublesome.
The delicate material would either be crushed during the printing process or printing had to be done so lightly...
